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劍橋雅思15Test3寫(xiě)作Task2范文及解析

2021/1/21 17:29:10來(lái)源:新航道作者:新航道

摘要:很多雅思考生一直想要?jiǎng)蜓潘?5寫(xiě)作資料,但是卻總是找不到,現(xiàn)在烤鴨們不用擔(dān)心了,上海新航道雅思小編為大家馬上帶來(lái)關(guān)于劍橋雅思15Test3雅思寫(xiě)作Task2范文及解析,供大家參考。

  很多雅思考生一直想要?jiǎng)蜓潘?5寫(xiě)作資料,但是卻總是找不到,現(xiàn)在烤鴨們不用擔(dān)心了,上海新航道雅思小編為大家馬上帶來(lái)關(guān)于劍橋雅思15Test3雅思寫(xiě)作Task2范文及解析,供大家參考。


  題目:

  Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

  Discuss both these views and give your own opinion.


  劍橋雅思15Test3雅思寫(xiě)作Task2參考范文①

  There are those who believe advertising is stillable to persuade us to buy goods/products,but there are others who say that because there is so much advertising these days,we basicaly ignore it The following essay will look at both sides of this, and describe what I believe.

  Advertising is still a powerful tool these days and can inform us of new products to the market.Through not only physical media on buses and in train stations but also virtual media,the internet,mobile gaming and the like, it is a part of not only our "everyday" life but "every minute" Whether this actually goes beyond informing and actually persuades us, I believe,is another matter, For example,when getting pop-ups on my computer advertising something,not everyone actually looks and absorbs the information before hitting 'x' and closing it.

  I agree with those who believe the sheer quantity of adverts in modern society is numbing the actual effect of them. In a society, we see advertisements everywhere we look and almost every minute of every day. This may be in the form of radio adverts in the car on our commute to work, to pop-ups on our computer or mobile, to the TV adverts we see as we relax at home. They're simply everywhere. For this exact reason, I think that we simply don't register them in the same way as we once did. For me personally, I simply don't remember half the adverts that I see and automatically close them, or block them entirely on my computer.

  In conclusion, I firmly believe that advertising does have its place in modern-day life to inform us of new and interesting products. However, I don't really believe that this information actually persuades us to buy at the time of the advert. Potentially later, but not necessarily that exact product, and certainly not at that precise time.

  有些人認(rèn)為廣告依舊能夠成功地說(shuō)服我們?nèi)ベ?gòu)買(mǎi)商品,但也有人說(shuō),現(xiàn)在廣告太多,我們基本上都忽略了。本文將討論雙方的觀點(diǎn),并表明我的觀點(diǎn)。

  如今,廣告依然是一種強(qiáng)有力的說(shuō)服方式,它告訴我們有新產(chǎn)品上市。我們“日常”生活的“每分每秒”都有廣告出現(xiàn):不僅有公共汽車(chē)、火車(chē)站這樣的實(shí)體媒介,還有互聯(lián)網(wǎng)、手機(jī)游戲等虛擬媒介。但我認(rèn)為,廣告是否超出了傳遞信息的功能而試圖說(shuō)服我們購(gòu)買(mǎi),這得另當(dāng)別論。比如,當(dāng)電腦上彈出廣告時(shí),并不是每個(gè)人都會(huì)在點(diǎn)擊關(guān)閉按鈕前注意這些信息。

  我贊成一些人的觀點(diǎn),他們認(rèn)為現(xiàn)代社會(huì)中充斥的大量廣告使人們變得麻木了。作為社會(huì)的一員,我們幾乎每時(shí)每刻都能看到廣告。可能是我們?cè)谏舷掳嗤局新?tīng)到的汽車(chē)廣播,可能是電腦或手機(jī)上彈出的窗口,或者我們?cè)诩倚菹r(shí)看到的電視廣告,廣告無(wú)處不在。

  因此,我認(rèn)為我們不會(huì)再像之前那樣去注意。就我個(gè)人而言,我見(jiàn)過(guò)的廣告已經(jīng)忘記過(guò)半,我會(huì)下意識(shí)地關(guān)閉廣告或者在我的電腦上完全屏蔽。

  總之,我堅(jiān)信廣告在現(xiàn)代生活中確實(shí)占有一席之地,它告知我們有用的產(chǎn)品或新產(chǎn)品。然而,我不認(rèn)為這些信是能說(shuō)服我們?cè)诳吹綇V告時(shí)就購(gòu)買(mǎi)??赡芑騻儠?huì)時(shí)間購(gòu)實(shí),但不一定是那個(gè)產(chǎn)品,也不一定在這個(gè)時(shí)間點(diǎn)去購(gòu)買(mǎi)。


 劍橋雅思15Test3雅思寫(xiě)作Task2參考范文②

  By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

  It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

  It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

  My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

  在一些人看來(lái),廣告如商業(yè)一樣古老。只要有一種產(chǎn)品不是我們生活的必需品,就會(huì)有某種廣告試圖說(shuō)服人們?nèi)ベ?gòu)買(mǎi)。然而,有人認(rèn)為,無(wú)處不在的廣告實(shí)則降低了人們購(gòu)買(mǎi)的欲望。

  把廣告視為一門(mén)科學(xué)非常重要,因?yàn)閺V告依靠心理學(xué)理論來(lái)迎合我們的內(nèi)在欲望,從而試圖改變我們的消費(fèi)習(xí)慣。事實(shí)上,在上世紀(jì)五六十年代,美國(guó)廣告業(yè)的黃金時(shí)期正是我們?cè)谘芯咳祟?lèi)心理學(xué)上取得突破的時(shí)刻。直至今日,仍然有廣告能有效地利用我們內(nèi)在的心理沖動(dòng)。例如,耐克和阿迪達(dá)斯等公司滿(mǎn)足了我們的愿望,即在體能達(dá)到頂峰時(shí)表現(xiàn)出色,并與競(jìng)爭(zhēng)對(duì)手一較高下。因此,他們請(qǐng)頂尖的運(yùn)動(dòng)員做廣告代言人。其他公司也迎合了我們想要與眾不同的心理,從蘋(píng)果公司的廣告語(yǔ)“think different”中就可以看出這一點(diǎn)。因此,盡管蘋(píng)果產(chǎn)品的內(nèi)部組件與同類(lèi)產(chǎn)品相同,甚至是更差,仍有許多人購(gòu)買(mǎi)蘋(píng)果產(chǎn)品。

  廣告有可能在市場(chǎng)上過(guò)度泛濫。只要在網(wǎng)上瀏覽一會(huì)兒,就會(huì)發(fā)現(xiàn)有源源不斷的廣告出現(xiàn)在每個(gè)網(wǎng)站的空白處和視頻之間的空隙里。其中大部分廣告幾乎都融入到背景中被忽略了。即使是最精煉、最幽默的廣告也常常會(huì)在幾分鐘內(nèi)被遺忘,而觀眾發(fā)現(xiàn)廣告時(shí),往往會(huì)跳過(guò)廣告,無(wú)論廣告所宣傳的產(chǎn)品或服務(wù)有多好。有些廣告甚至試圖利用這一現(xiàn)象的優(yōu)勢(shì),在前幾秒中,以一種“元”意識(shí)開(kāi)場(chǎng),主持人會(huì)說(shuō)一些類(lèi)似于“是的,這是一個(gè)廣告,我想說(shuō)服你····..”這樣的話(huà)。即便是這樣,用十次后也會(huì)過(guò)時(shí)。

  我的觀點(diǎn)是,廣告就像熵(熱力學(xué)函數(shù)):廣告最終會(huì)達(dá)到一種“熱死亡”狀態(tài),此時(shí)它們不再具有任何說(shuō)服力。重復(fù)做同樣的廣告、傳達(dá)同樣的信息,這并不能吸引人們的眼球。從廣告的內(nèi)容和風(fēng)格來(lái)看,目前廣告的說(shuō)服力已經(jīng)達(dá)到了頂峰。然而,人類(lèi)的創(chuàng)造力永無(wú)止境,這一事實(shí)可能會(huì)在某種程度上解決這一問(wèn)題。隨著社會(huì)、文化的變化,廣告總是會(huì)有不同的說(shuō)服技巧或相關(guān)方法來(lái)吸引我們的注意力。


  小編為大家?guī)?lái)關(guān)于《劍橋雅思 15真題寫(xiě)作》供大家閱讀參考,新航道雅思資料頻道將第一時(shí)間為考生發(fā)布最全、最新、最專(zhuān)業(yè)的雅思資訊及雅思考試資料及機(jī)經(jīng).


  相關(guān)閱讀:

  劍橋雅思15Test3雅思寫(xiě)作Task1范文及解析

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