新航道上海學校雅思頻道小編第一時間帶來分享每次雅思考試大作文范文及解析，希望對各位備考考生們有所幫助，對雅思寫作有所提高!本文是2021年7月17日雅思大作文范文及解析：廣告意在推銷非必需品嗎?

  2021年7月17雅思大作文題目：

  Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

  To what extent do you agree or disagree?

  范文及解析

  Introduction

  Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.

  【解析】

  integral part 不可或缺的部分

  censure 譴責v.

  one-sided 片面的adj.

  Body Paragraph 1

  The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.

  【解析】

  ascribe … to … 歸咎于

  marketing pitch 市場營銷

  entice 慫恿 v.

  on impulse 一時沖動

  Body Paragraph 2

  To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.

  【解析】

  evoke 喚醒 v.

  psychological appeals

  controversy 爭議 n.

  Body Paragraph 3

  My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.

  【解析】

  introduce 引入v.

  Conclusion

  In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.

  【解析】

  prepare a ground for 為…打基礎(chǔ)

  affirm 斷言v.

  以上就是2021年7月17日雅思考試中的大作文范文及解析，更多雅思個性化服務(wù)，請關(guān)注新航道雅思考試頻道。